Start by tagging your keywords with a unique identifier.
When you’re reporting to stakeholders, splitting your visibility metrics into specific categories allows you to more clearly show your organic performance across their business landscape.
How Do We Fix Our Keyword Reporting with Categories? It’s like looking at organic traffic as a whole, but not looking at content silo performance. Measuring a single organic visibility metric across multiple facets doesn’t help you determine where your strong and weak points are. When you’re tracking keywords for multiple services and multiple brands, measuring performance with a single visibility metric no longer makes sense. (Learn all about how search engines work today in Search Engine Journal’s ebook, How Search Engines Work.)Īs search engines evolved, so did keyword tracking tools. This was most common when search engines were less complex. The traditional method for tracking keywords involves a single list of keywords. Just make sure you’re able to use these metrics to tell the story of your work. You can mix and match which metrics you feel are most important for your stakeholders. It’s always important to know what your top ranking pages are.